社会网络作用于创业融资的机制研究

The Research for Function Mechanism of Social Net-works on the Venture Financing

信息不对称和创业计划未来的高度不确定性,造成了创业融资活动中资金供需双方的交易困难。经济学者以契约设计为主线的理论不能完全解释创业融资现象,而社会网络理论则提供了新的理论手段。本文提出,社会网络通过信息机制、互惠机制和文化认同机制,对创业融资活动产生重大影响。

Information asymmetry and future high uncertainty of venture business plan lead to the difficulty that entrepreneurs and investors make a deal. Economic theory based on contract design can＇t explain the phenomenon of venture financing completely, and the social network theory provides a new theory method. This research argues that social networks influence venture financing significantly by information mechanism, reciprocity mechanism, and cultural convergence mechanism.