摘要
出版社的核心竞争力,决定着出版社的生存和发展。在市场经济快速发展和产品日益同质化的今天,如何构建自己的核心竞争力,在市场中占有一席之地,是摆在每个出版社面前的一个关键问题。
As we know that the core competitiveness of the publishing house determines its subsistence and development. Moreover, when the market economy develops quickly and the quality of product becomes equal day by day, how to construct its own core competitiveness and to hold a space in the market is a key problem has been brought forward to each publishing house.
出处
《农业图书情报学刊》
2006年第8期150-152,共3页
Journal of Library and Information Sciences in Agriculture
关键词
出版社
核心竞争力
观念
品牌
人才
经营
publishing house
core competitiveness
concept
brand
talent
quality
manage