对关系营销思想的认识

Recognitions of Relationship Marketing Thought

从1983年白瑞提出“关系营销”的概念开始,理论研究者和实践家从各个方面展开了对关系营销的研究。介绍了国内外营销学者对关系营销概念的解释,阐述了关系营销思想的主要内容。

Starting from the concept of relationship raarketing put forward by L.Berry, the theoretical researchers and the practitioners develop the researches on the relationship marketing from all aspects. This paper introduces the explanations on the relationship marketing concept of some marketing scholars in China and foreign countries, and expounds the main contents of the relationship marketing thought.