5Perlmutter. H V & P A Heenan. Cooperute to Compete Globally. Harvard Business Review,Jul-Aug, 1994.
6Sandy D. Jap, Chris Manolis, Barton A. Weitz. Relationship quality and buyer-Seller interactions in channels of distribution[J]. Journal of Business Research 1999,46:303～313.
8Anderson E, Coughlan. A International market entry and expension via independent or integrated channel of distribution[J]. Journal of Marketing,1983.51.January:71～82.
9Yan Dong, Kefeng Xu. A supply chain model of vendor managed inventor[J]. Transportation Research Part E,2002, 38:75～95.
10Jorgensen,S., Taboubi, S., Zaccour, G. Cooperative advertising in a marketing channel[J]. Journal of Optimization Theory and Applications,2001,110:145～158.
