营销管理中的双因素理论分析

Analysis of Fredrick-Hygiene model in marketing management

赫兹伯格双因素理论广泛地应用到企业管理内部员工方面,而将其应用到营销顾客管理中的消费者动机分析,亦具有多重价值与意义。明确消费者满意的“保健因素”与“激励因素”的性质以及不同的作用。

The Fredrick-Hygiene model is applied extensively to the staff management within the enterprises. It is also applied to the analysis of the customer motives in the field of the customer administration. The features and functions of the ＂hygiene factor＂ and ＂motive factor＂ are made clear.