影响我国击剑市场发展的主要因素与对策

Major factors influencing Chinese fencing market development

影响我国击剑市场发展的主要因素有:击剑项目发展不平衡,人们缺乏对击剑项目的了解,击剑人口不多,以及项目自身和竞赛体制等。只有重视击剑运动项目的整体发展,确定赛事的包装与宣传理念,加强项目自身的改革以营造比赛氛围,加强与中介公司的合作,与相关产业联合,加快击剑人口的形成,培养击剑市场消费主体,确定击剑市场的发育走势,尽快开发、研制出大众化击剑器材装备,才能逐步形成有特色的击剑市场。

Major factors influencing the Chinese fencing market development include that the development of the fencing events is not well balanced. People do not know well about fencing events and there are not many fencing athletes. The fencing events and the competition system are not perfect. Therefore, attention should be paid to the overall development, the package and the promotion of fencing and the creation of nice environments of competition. Meanwhile, the cooperation with the intermediary agencies with the relative industries should be strengthened so that there will be more people participate in fencing and spending on fencing. Moreover, developing more popular fencing equipments can ensure the fencing market to be more special.