摘要
采用文献资料法和专家访谈法,通过对龙舟运动的发展和所具有的丰富内涵的阐述,针对目前龙舟运动中所存在的问题的探讨,结合体育无形资产的内容,设计出龙舟运动无形资产科学开发的具体措施。
By means of literature reviews and expert interviews, through an elaboration of the development and rich contents of dragon boat sport, the authors try to discuss some of the problems currently existed in dragon boat sport and put forward the specific measures for the scientific development of the intangible asset of dragon boat sport in combination with the content of intangible asset.
出处
《首都体育学院学报》
2006年第5期31-32,40,共3页
Journal of Capital University of Physical Education and Sports
基金
国家哲学社会科学基金资助项目(01CTY005)。
关键词
无形资产
体育经济
龙舟运动
Intangible asset
Sports economy
Dragon boat sport
