旅游目的地形象之IPA分析——以西安居民对海南旅游目的地形象感知为例被引量：160

An IPA Analysis of Tourism Destination Image——A Case Study of Xi'an Residents' Perception on the Tourism Destination Image of Hainan, China

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摘要尽管我国在旅游目的地形象方面的研究取得了长足的进步,但是仍然存在诸如定性研究多、定量研究少、缺乏研究方法上的创新等问题。为进一步提高我国旅游调研特别是旅游目的地形象调研的科学性、实用性和针对性,本文以西安居民对海南旅游目的地形象的感知分析为例,介绍和运用了当今国外广泛运用的IPA分析法,即重要性(Importance)及其表现(Performance)分析法(Analysis)。 Despite the fact that significant progresses have been made in the research of Tourism Destination Image （TDI） in China, the existing literatures in the area, in terms of research methodologies, still fall short of scientific and diagnostic values approached by quantitative analyses and the likes. This paper aims at recommending a study method of the Importance-Performance Analysis （IPA）, which has been widely used abroad. Therefore, a case study, with the investigation on Xi＇an residents＇ perceptions on Hainan＇s TDI, has been conducted so as to illustrate on how to apply IPA for both practitioners and researchers in their future endeavors.

作者宋子斌安应民郑佩

机构地区海南大学旅游学院

出处《旅游学刊》 CSSCI 北大核心 2006年第10期26-32,共7页 Tourism Tribune

基金教育部人文社会科学研究规划基金项目(05JA630010)的阶段性成果

关键词 IPA分析法(重要性及其表现分析法) 旅游目的地形象海南岛 Importance-Performance Analysis （ IPA ） Tourism Destination Image （TDI） Hainan Island

分类号 F592.7 [经济管理—旅游管理]

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