从传播学视角解读体育文化

Reading Sports Culture from the Perspective of Communication Theories

通过文献资料法,以传播学经典理论为框架,援引符号学与社会心理学等学科知识,从文化生产和受众心理两个层面对媒介创造的体育文化的本质进行了分析解读。结果显示:媒介通过营造话题、制造梦幻、打造明星等方式,把体育运动建构成一个现代神话,来为大众提供短暂的心理满足,而大众也从中获得快乐,双方共谋。

Framed by communication theories and citing the knowledge of semiotics and social psychology, the paper by means of literature conducts an analysis of media＇s creating sports culture from the aspect of culture production and audience psychology. The resuhs reveal that media, through making topics, dreams and stars, have constructed sports into a modem myth, providing temporary satisfaction and joy to the public.