摘要
作者对企业不同经营目标所涉及的利益相关者的重要性及影响程度进行了排序研究,对企业在不同规模及经营目标情况下利益相关者的重要性的差异进行了系统的实证研究。研究发现,企业在追求不同经营目标时,它的利益相关者的重要性程度是不一样的;不同规模企业的利益相关者重要性是有差异的。本研究有利于不同规模企业以及相同规模企业在追求不同经营目标时能准确把握和重要关键利益相关者的关系定位。将为企业更好的平衡各利益相关者的利益,提高各利益相关者的满意度和企业综合竞争能力提供有用的理论根据。
The author conducts an empirical study different orders resulting from different size of corporation on importance orders of stakeholders and researches the based on corporate different managerial goals. The author finds that the importance order of stakeholders is different resulting from the company's different strategy goals and size. Companies which have different size or have same size but seek different goals can get the benefit from the research to positioning the relationship with their key stakeholders. This research is a good theoretical support for corporations to balance stakeholders' interests and improve the stakeholders' satisfaction and enhance corporate comprehensive competitive strengths.
出处
《中国工业经济》
CSSCI
北大核心
2006年第10期67-74,共8页
China Industrial Economics
基金
国家社会科学基金项目"企业营销利益相关者的委托代理机制研究"(批准号06BJY095)
安徽省自然科学基金项目"营销管理中的委托代理关系及治理机制研究"(批准号050460406)
关键词
利益相关者
重要性排序
stakeholders
importance orders of stakeholders