促进中小企业工业设计发展的思路

Promotion of industrial design in small business

针对我国中小企业面临的缺乏自主设计创新能力的问题,首先探讨了发展工业设计对中小企业打造自有品牌、提高企业竞争力、促进设计观念在制造业和社会的推广、工业设计研究本土化等方面的重要意义.然后从已具备的基础和优势、面对的困难和缺陷两个方面展开对中小企业工业设计发展的现状分析.在此基础上,从以下四个方面提出构建中小企业工业设计发展的促进体系的思路:政府与政策对发展设计的导向作用、中小企业服务体系与工业设计服务的结合、加强高等院校设计教育与中小企业合作的途径、中小企业自身设计管理的调整;最终实现中小企业和设计产业发展的良性循环.

Being lack of design innovation in small business in our country, the promotion of industrial design has significant meaning to build up the brand, to enhance corporation competitive strength, and to localize the theory of industrial design. The foundation, shortcoming and difficulties in current situation are discussed, and a thought to increase the development of industrial design in small business is presented in the following four aspects ： the guiding of the government and policy to develop industry design, the combination of the small bussiness service system and industry design service, the ways to boost design education in collaboration with small bussiness, and the improvement of the design management in small bussiness themselves so as to promote small business and the design industry to develop together.