摘要
在甜食制造业，要轻易变动一个著名巧克力品牌可是件棘手的事情，产品将拥有标志性的地位，顾客的忠诚度也会非常牢固。如果该品牌是“雀巢”，上述风险则会倍增。
At the sweetmeat manufacturing industry, want to change a famous chocolate brand is a tough affair. The product may own the strong position of marketing and the customers also very loyal, if this brand is Nestle, the above-mentioned risk would be doubly.
出处
《现代包装》
2006年第8期46-47,共2页
Packaging
