摘要
针对当今市场竞争已经进入国际品牌竞争时代,而我国品牌营销状况令人堪忧的现状,对中国企业如何有效实施国际化品牌营销战略提出了若干建议.
To the serious situation of Brand Marketing in our country, since we have been into a new time of international brand competition, the paper put forward some suggestions for the Chinese business enterprises as how to carry out the strategy of the internationalization brand marketing effectively.
出处
《江西理工大学学报》
CAS
2006年第6期50-53,共4页
Journal of Jiangxi University of Science and Technology
关键词
国际化
品牌营销
战略
internationalization
brand marketing
strategy
