绿色购买的影响因素分析及启示被引量：16

Determinants of Green Purchase: A Review and Implications

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摘要绿色购买对于绿色消费、绿色营销乃至整个社会、经济和生态环境的可持续发展具有重要意义。价值观、生活方式、环境知识、环境态度、人口统计因素、社会规范以及一些情景因素等对绿色购买有影响,但其影响程度依具体研究内容而有差异。这些研究结论对企业绿色营销和政府管理的启示。 Green purchase is of great significance to green consumption, green marketing and sustainable development of the society, economy and environment. Values, lifestyle, environmental knowledge, environmental attitude, demographic factors, social norms and external factors, have a bearing on green purchase, but the influencing strength depends on the specific research object and the method of measurement. Such conclusions drawn from researches are of great significance to green marketing in the enterprises as well as government management.

作者黎建新

机构地区长沙理工大学管理学院

出处《长沙理工大学学报（社会科学版）》 2006年第4期70-74,共5页 Journal of Changsha University of Science and Technology：Social Science

基金湖南省社会科学基金项目"消费者绿色购买的理论分析和实证研究"(项目编号:06ZC78) 湖南省教育厅科学研究项目"绿色消费意识的决定因素及其测量"(项目编号:05C286)的阶段性成果

关键词绿色购买影响因素述评启示 Green Purchase Determinant Review Implication

分类号 F274 [经济管理—企业管理]

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参考文献31

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