摘要
采用问卷调查、专家访谈等方法对我国网络体育新闻传播的现状进行了分析,结合网络媒体传播体育新闻中的诸多问题,提出了相应的对策:提高网络直播的速度,丰富网络直播的内容;加大网络体育新闻报道的深度;网络媒体应努力打造精品体育栏目;综合性网站要注意处理好商业化和导向性的关系;规范网络传播,做好舆论监督工作;传统媒体与网络媒体应“竞合”发展。
Status quo of the network sports news communication was investigated with questionnaire and expert interview etc.. Countermeasures such as speeding up the network real time broadcasting, enriching the contents, and giving gaol sports reports. Meanwhile, the elite sports columns should be provided and individulized brands should be established. Websites should deal well the relationships between commercialism and orientation of the news. Net communication should be standardized. The traditional media should go side by side with the network media.
出处
《体育成人教育学刊》
2006年第6期43-44,66,共3页
Journal of Sports Adult Education
关键词
网络媒体
体育新闻
传播方式
体育栏目
network media
sports journalism
way of communication
sports column
