旅游目的地形象标志设计中的元素

旅游目的地形象标志是旅游目的地形象组成的基本核心。本文将旅游目的地形象研究理论与具体的形象标志设计案例分析相结合,对视觉形象标志中选用的元素进行了分类:旅游地的自然地理特征、地域人文特征和其他抽象的图形、文字,并在此基础上,提出了形象载体选用应遵循的原则:个性凸显、公众认可和创新原则。

The logo is the basic corn part in tourist destination image. In this paper, the theory about tourist destination image is connected with examples of the image logo design, and the elements in the logo design are distributed three types： national geography characters, local culture characters, other abstract shapes and words. According these, the last part of the paper offers three principles： obvious individuality, public acceptance, creative thoughts.