内蒙古民族体育资源产业化发展现状及对策研究

Current situation and countermeasures for industrialized development of national sports resources in Inner Mongolia

采用实地考察、文献资料等方法,对内蒙古民族体育资源及产业化发展的现状进行了广泛深入的调研。结果显示,受区域经济和思想观念的影响,内蒙古民族体育资源虽然丰富,但进入商品化领域的项目不多,市场管理的法制化、规范化的程度不同,民族体育产业专门人才匮乏。提出了促进内蒙古民族体育资源向产业化方向良性发展的对策。

The extensive and profound investigaions and studies have been conducted on current situation of sports resources and their industrialized development in Inner Mongolia through the field evidence and documentary data. The conclusion shows on one hand that, under the influence of regional economy and ideology,just a few sports events have stepped into commercialized field though there are abundant national sports resources in Inner Mongolia. On the other hand, sports marketing management, to some extent, has no legalization and institutionalization. And there is a shortage of people with professional skills in the national sprots circle. Based on that, countermeasures have been proposed to promote a sound and industrialized development of national sports resources.