浅析师生互动式营销案例教学法

A brief analysis of the teacher-student interaction type of marketing case teaching method

现代经济社会所要求的人才培养的目标是具有创新思维、创新能力的新一代创造型人才,而以学生为中心的教学模式无疑是达到这一目标的有效途径。本文通过对各类企业典型案例的深入分析,使学生既能牢固地掌握所学的基础理论知识,又能针对具体企业、具体问题作出自己的判断,提出具有个性化的分析诊断以及营销管理对策,这对于培养具有创新观念的新型人才意义深远。

To change teaching mode is one of the key points of today＇s higher education teaching reform in China. Modem economic society is in need of people of great creativity, and the student -centered teaching mode is an effective way to achieve this goal. Case methods of teaching , which is discussed in this passage, is a typical example of the student -centered teaching mode. Through deep analysis, it can help the students not only grasp the fundamentals but size up the specific problems of specific enterprises and then come up with specific solutions independently, which is exactly significant in cultivating creative talents.