国际化分工与厂商ODM策略

ODM Strategy and Internationalized Division

从OEM到ODM代表厂商在垂直价值链活动范围的扩大,也是经营升级和国际竞争力增强的必然。资源理论、厂商合作理论和价值理论为厂商垂直经营范围选择与国际合作提供了相关的理论基础,在国际垂直分工框架下,从OEM向ODM演进。因此大多数中国厂商应该设法实现从OEM到ODM的升级,并强化自身运用ODM的策略能力。

From OEM to ODM, the representative enterprises keep on enlarging their areas in the vertical chain. This is an inevitable choice as a result of upgraded operation and enhanned international competition. Resource theory, collaboration view and valuation perception all constistute the fundamental ground for the enterprises concerned to select virtical operation areas and conduct international cooperation, evolving from OEM to ODM. Therefore, most Chinese enterprises need realize the upgrading from OEM to ODM and improve their own abilities to implement ODM strategy.