大学生体育消费行为决定因素的定量分析——以湖北为例

The Quantitative Analysis on the Determinant Factors of College Student Sport Consumption Behavior

对学生的体育消费行为进行分类,通过问卷调查的形式,采用统计、计量分析方法,深入分析每类体育消费行为的决定因素及与决定因素之间的定量关系。结果显示,除体育运动的兴趣爱好等主观因素外,学生年生活费用水平、课程压力大小、性别是影响学生体育实物消费的主要客观因素;学生年生活费用水平、性别是影响学生体育信息消费的主要客观因素;学生来源是影响学生体育劳务消费的主要客观因素。这对更深刻地认识体育消费行为、预测高校学生体育消费支出有重要意义。

Taking the college students from Hubei province as research subject, this paper makes category of sport consumption behavior and deeply analyzes the determinant factors and quantitative relationship between determinants and related sport consumption. The result shows that except for the subjective factors such as your interest in sports, the student annual living cost,the pressure of curriculum and gender are the main objective factors which determinate sport material consumption. The student annual living cost and gender are the main objective determinant factors of sport information consumption, and the place where student come from is the main objective factor which determinate service consumption. All these are important for us to learn more about and forecast the student sport consumption behavior.