影视剧对旅游发展的影响研究综述

A Research Summary of the Impacts of Films and TV Series on Tourism Development

随着信息时代的发展,影视剧在塑造现代消费者行为方面起着越来越重要的作用。在旅游消费领域,这一现象尤为突出。由影视剧的热播而导致目的地旅游人数的激增,继而对目的地产生一系列的影响,已经引起了学者们的关注。为了清晰地了解影视剧对旅游发展的影响,本文对国内外影视剧影响旅游活动的相关研究进行综述。从主体和客体的角度,讨论了相关概念、目的地形象传播对旅游发展的影响,以及影响的衡量标准等问题,并对此类研究现状进行了评述。

With the development of the information era, movies and TV series are playing a more and more important role in molding modem people＇s consuming behavior. This is exceptionally obvious in the tourism consumption. The broadcasting of popular movies or TV series has resulted in the rapid growth of tourist arrivals, which in turn brings a range of impacts on the tourist destinations. This phenomenon has called on the attention of many scholars. To better understand the impacts cast on tourism development, this paper summarizes the recent researches in this area both at home and abroad. It elaborates on issues of concepts, images of the destinations, impacts on tourism development, the scales to measure impacts, etc.