摘要
基于目前国内对企业营销力的认识和成果,对企业营销力的内涵进行了重新界定,以价值力、销售力、持续力为核心构建了企业营销力的结构模型,并以制药企业为例,建立了3级评价指标的模糊综合评价模型,该模型为企业内部管理体系的完善和营销实践提供了操作工具.
Based on the research advance at present, implication of enterprise marketing strength is amend and discussed. It is separated into three kinds of strength, they are price strength, sell strength and persistence strength. By using multi-class comprehensive judgment, the influence factors for marketing ability in medicine enterprise is discussed the index weight, model are discussed, a quantitative analysis model is constructed and some suggestions are given in the end after quantitative analyzing.
出处
《陕西科技大学学报（自然科学版）》
2007年第2期152-155,共4页
Journal of Shaanxi University of Science & Technology
基金
陕西省教育厅专项科研计划项目(编号:05JK013)
关键词
企业营销力
多级模糊评价法
制药企业
marketing strength of enterprise
multiple level evaluating
medicine enterprise
