摘要
在信息传播学的基础上研究设计师与消费者认知差距,对产品语意信息的有效传达的影响,通过基于产品"心理模型"的分析,阐述了产品语意的有效传播与特定的符码,符号的使用情境有着重要的联系。
The influence of cognition difference of designer and consumer on the effective communication of product semantic information was studied based on the fundamentals of information dissemination. The relationship of effective dissemination of product language with particular sign code of idea and context of sign was discussed through psychology model analysis.
出处
《包装工程》
CAS
CSCD
北大核心
2007年第7期143-144,147,共3页
Packaging Engineering
关键词
产品设计
语意
信息传达
有效性
product design
semantic
information communication
effectiveness
