摘要
近年来游客对乡村旅游的需求渐热,我国乡村旅游的发展在经历了一轮较快的原始积累阶段之后,遇到了一定的瓶颈。本文通过对国内外乡村旅游发展情况的综述和总结,在分析国内乡村旅游发展形式和国外部分发达地区经验的基础上,从产品、营销和市场拓展三方面提出针对我国目前乡村旅游产业的升级建议和设想。
In recent years, demands for rural travel increase very rapidly in China. But Chinese rural tourism, after experiencing an initial stage of rapid development, now witnesses a bottleneck in many cities. This paper reviews the developments of rural tourism both in China and abroad, and makes an analysis of the development patterns of Chinese rural tourism and that of other countries, and the successful practices of some developed regions as well. In view of the existing situation of Chinese rural tourism, the author puts forward some suggestions for industrial upgrading from product, marketing and market expansion.
出处
《旅游科学》
CSSCI
2007年第3期11-13,共3页
Tourism Science
基金
国家自然科学基金项目<中国城市居民环城市游憩行为与吸引物空间模式研究>(40371036)资助
关键词
乡村旅游
产业升级
产品
营销
rural tourism
upgrade of industry
product
marketing
