文化产品的价值判定与形式表达

The Value Assessment of Cultural Products and their Forms

社会建构了文化产品的使用价值,并且通过文化产业生产运营的具体形式,在特定的社会安排中产生出文化产品的交换价值或市场价值。这就使文化产品处于商品、社会和文化三重结构的制约与限制中,文化产品从这些结构属性中获得了存在的性质。文化产品以其创意性获得了社会、艺术或娱乐等多种使用价值的重叠,并依凭于这些价值的重叠而获得转化为市场交换价值的潜能;那么,文化产业作为联系这些具体生产行为和获得产出的组织载体或纽带,其关键核心就是以商业化的运作,来实现文化产品的价值转换。

Society constructs the application value of cultural products. The exchange value or market value of cultural products is produced through the actual production and operation in a given social arrangement. Therefore, under the control of the tri - structure of commodity, society and culture, cultural products obtain the nature of their existence. Through creation, cultural products get their multiple application values in terms of society, art and entertainment, which in turn gets the potential of market exchange value. Thus, culture industry as the link between the actual productive activities and the organization body or link of obtaining cultural products has its core function based on commercialized operation for the value exchange of cultural products.