长江三峡高星级游船旅游者行为调查及启示

三峡游船在我国游船旅游中独具特色,占据重要的地位。本文利用问卷调查数据,采用EXCEL软件,对长江三峡高星级游船旅游者的特征、决策过程、旅游消费评价等进行了分析,以期对三峡游船产品的开发与营销有一定的借鉴作用。

Cruisers are not only the major and most important carrier of the Yangtze River Gorges tourist activities but also an important component part of the Yangtze River Gorges tourist product, and play unique role in the Yangtze River Gorges tourism. By sampling the local eases, the paper analyzes the cruise tourism development in terns of demography features of cruise tourists, spatial distribution, decision - making process . and tourists motive and behavior. This research can be used well for the decision making of the cruise tourism, requlating tourist facilities, making marketing strategies and improving service levels.