摘要
文章讨论了旅游业作为信息密集型和信息依托型产业的特征,并指出,旅游目的地信息传播既是一种社会现象,也是目的地营销的基本内容,同时,传递信息也是为旅游者提供旅游服务的一种重要形式。
The paper discusses the character of tourism industry as an information-intensive type and information-dependent type industry. It points out that information dissemination in tourist destinations is a kind of social phenomenon and the basic content of destination marketing as welt, Meanwhile, spreading information is also an important form to provide tourist service for tourists.
出处
《旅游学刊》
CSSCI
北大核心
2007年第10期67-70,共4页
Tourism Tribune
关键词
旅游目的地营销
信息传播
tourist destination marketing
information dissemination
