关于高职高专国际市场营销课程教学方法的研究

On Teaching Method of International Marketing Course

国际市场营销课程教学中应体现高职高专特色,努力贯彻"理论足够为度,着重培养应用能力"精神。为增强学生的感性认识,提高创新能力和技术应用能力,为社会培养输送合格的高层次应用型国际市场营销人才,本文就改变传统的教学理念和思维方式,将案例教学和实践教学引入到教学环节中,完善实践教学体系,加强校内模拟实验室建设和校外实训基地建设进行了研究和探索。

Course of International Marketing should be carried out with the spirit of ＂enough theory and focus on application ability＂,featuring in highly vocational education. This paper tries to explore on how to train senior international marketing talents with both enough perceptual knowledge and great ability of innovation and application. It mainly talks about the following aspects as how to remodel the traditional teaching method and thinking ways; how to introduce eases and practice into teaching links; how to-improve applicative teaching system and how to reinforce the building of the simulation lab inside and training base outside.