浅析旅行社的危机管理

On Critical Management of Travel Agency

旅游企业在经营活动中,经常会遇见很多给企业的经营和生存带来严重危机的事件。本文就旅行社危机管理的必要性、危机表现形式和如何去规避此类危机等方面进行浅析。

The operating activities of tourist industry often meet with serious critical affairs to the management and existence of the industry. The paper analyzes the necessity of critical management, forms of crises and the ways to avoid them.