摘要
从移动通信市场价格战的现状入手,运用博弈论对价格战的因果进行分析,得出价格战使运营商两败俱伤,行业利润率急剧下降,不利于行业健康发展的结论。建议运营商应避开血腥的价格竞争,通过非价格竞争手段谋求"蓝海"中的新发展。
This pape.r begins with introducing price wars in mobile communication market, then, using game theory to analyze the reasons of price war, and reaches a conclusion that the price war has harmed both competi- tors, profit margin sharply fell down, and it is not good for healthy development of the trade. It is proposed that operators should avoid the bloody price competition, and grow up with blue ocean strategy.
出处
《西安邮电学院学报》
2007年第6期9-11,共3页
Journal of Xi'an Institute of Posts and Telecommunications
关键词
电信市场
移动通信
价格战
telecom marketing
mobile communication
price war
