摘要
旅游解说词作为表达旅游产品信息的重要载体,是旅游产品的重要组成部分,在旅游市场竞争中扮演着重要的角色。但目前安顺的解说词没能将安顺旅游资源的品位和神韵展示给游客,在一定程度上限制了安顺旅游资源功能的发挥,不利于安顺旅游业的进一步发展。于此作者对安顺旅游解说词的特点、存在的问题进行分析,并力图为安顺旅游解说词品位的提升提出对策性的建议。
The traveling commentary took the expression traveling product in for mation the important carrier. It is the traveling product important constituent and acting the important role in the traveling market competition. But the present Anshun's commentary has not been able the Anshun tourist resources personal status and the charm demonstrated gives the tourist and has to a certain extent limited the Anshun tourist resources function display,does not favor the Anshun tourism the further development. This article draws up to the Anshun traveling commentary characteristic, the existence question carries on the analysis, and tries hard for the Anshun traveling commentary personal status promotion to put forward the countermeasure proposal.
出处
《安顺学院学报》
2007年第4期55-58,共4页
Journal of Anshun University
关键词
旅游解说词
景观解读
资源品质
旅游品牌
Traveling commentary
landscape explanation
resources quality
traveling brand