谈诉诸情感在商务信函中的应用——修辞学与外贸商务英语信函写作

On the Application of Appeal to Pathos in Business Letter Writing——Analysis from the perspective of rhetoric

商务信函属于较为正式的文体,讲究的是实事求是;诉诸情感历来被认为是花言巧语,不为人们所重视,较少会有研究人员把诉诸情感和商务信函写作联系起来。针对商务信函交流功能和诉诸情感作用的分析,来论证诉诸情感在商务信函中不可忽视的作用。

Business letter writing belongs to the formal style writing focusing on the matter of facts. While the Appeal to Pathos is always regarded as sweet words, few researchers have associated them together in writing. This paper intends to discuss the function of Appeal to Pathos, as one of the three main appeal strategies in rhetoric, so as to analyze its application in business letter writing. It makes a conclusion that Appeal to Pathos can not be ignored and it does play a role in business letter writing.