摘要
运用韩礼德关于功能语法的观点分析了广告英语中实现人际意义的三种手段:语气、人称和情态。分析发现,这几种方式以其特有的功能在维护商家利益、拉近商家与消费者距离方面起着很重要的作用。
According to the theories of Hallidays＇ systematic functional grammar, this paper analyzes how interpersonal meanings or functions in English advertising are realized in three aspects. They are mood,interpersonal pronouns and modality. They have played a very important role in protecting the benefits of the businessmen and reducing the distance between the businessmen and the consumers.
出处
《武汉理工大学学报（社会科学版）》
2007年第6期873-875,共3页
Journal of Wuhan University of Technology:Social Sciences Edition
关键词
广告英语
人际功能
语气
人称
情态
advertising English
interpersonal functions
moods
interpersonal pronouns
modality
