摘要
对房地产产品软创新的含义及其内容作了界定和解释,提出房地产产品软创新的管理集成方法;对房地产产品软创新管理的关键环节,即团队的组建、信息库的建立进行了深入研究并构建了房地产产品软创新的管理系统。
This paper limited and explained the meaning and content of the real estate product soft innovation, proposed management integration method of the real estate product soft innovation. It has thoroughly studied the key link of team's organization and the database establishment in real estate product soft innovation management key and has constructed management system of the real estate product soft innovation.
出处
《建筑经济》
北大核心
2008年第1期110-112,共3页
Construction Economy
关键词
房地产产品创新
管理集成
创新管理
product innovation of real estate
management integration
innovation management