大学媒介文化的内涵及其社会控制

The conception and control of universitys ’media culture

大学媒介文化是大学文化在大学师生员工乃至社会中移动、在时间上保存的载体,是大学文化的有机组成部分,是大学文化传播的载体和主渠道。大学媒介文化包括印刷媒介、电子媒介和新媒介。印刷媒介容易保存,便于大学师生随时随地翻阅;电子媒介的特点是速度快、时效性强,具有很强的现场感,亲切感人;新媒介主要包括网络媒介,其特点是传播大学文化具有交互性、速度快、广泛性、开放性。对大学媒介文化进行有效社会控制的主要措施是:加强高校媒介“把关人”队伍的建设和素质提升,坚持党性原则,占领网络教育阵地,加强对受众的媒介研究。

The university media culture is the main bearer in the university culture broadcasted among the teachers and students as well as the society, and keep with the time, it is one of organic compositions in the university culture, as well as the main channel. The university media culture includes printing, electronic and new media. The printing media is kept easily and read by the teachers and students everywhere and everytime.The electronic media＇s feature is faster, effective, presentive and cordial. The new media is mainly composed of the internet media, its feature is interactive, faster, extensive and open. The effective social control measure is taken to enhance the university media culture. Firstly, enhance the construction and quality of the university media＇ s gatekeepers, secondly, insist on the principle of the party, thirdly, occupy the position of the internet and last, strengthen the media study on the audience.