南昌城市旅游映象研究

Study on the urban tourism image of Nanchang

旅游目的地映象与形象是两个既有联系又有区别的概念,通过对旅游者进行封闭式与开放式的问卷调查,获取旅游者对南昌的旅游感知映象,总结分析了南昌的旅游映象特征,并提出了一些塑造南昌城市旅游形象的建议。

The image of tourism destination and the appearance of tourism destination are two different conceptions but related with each other. This paper uses close and open questionnaire surveys to the tourists to get tourism image of Nanchang. It analyzes the features of Nanchang tourism image and puts forward suggestions for it.