服务业商务模式创新对潜在需求的激活机制研究--以旅游集散中心为例

Research on Mechanism of Latent Demand Activation by Business Model Innovation:A Case Study of Tourist-Transport Center

文章在对潜在需求、商务模式及其创新简要回顾基础上,分析了商务模式创新内涵及类型,结合潜在需求结构层次性及影响因素,提出了服务业商务模式创新对潜在需求激活的一般性机制。并通过对旅游集散中心对旅游潜在需求的激活机制的系统分析,论证了服务业商务模式创新对潜在需求的一般性机制的适用性和合理性。

The purpose of dais paper is to elaborate the mechanism of latent demand activation by business model innovation. The business model innovation includes two kinds of innovation： one is dramatic innovation or disruptive innovation, the other is incremental innovation based on new business model platform. These two kinds of innovation together have dramatically changed the structure of industry by activating and transforming more latent demand into effective demand. The main mechanism of latent demand activation by business model includes “hard power” and “soft power”. Two types of power together activate and transform latent demand into effective demand by touching different levels of latent demand. The paper outlines the general mechanism of latent demand activation by business model innovation. By analyzing the case of TIC, the mechanism of latent tourism demand activation is validated.