中英两国珠宝首饰消费特点研究

Study on Characteristics of Jewelry Consumption in United Kingdom and China

英国作为全球主要的珠宝首饰消费大国之一,近年来由于其珠宝首饰需求高于供给的差距急剧扩大,使其在整体上出现了供给赤字。中国是一个珠宝生产大国,应抓住这种时机扩大对英国的出口。通过研究中英两国珠宝首饰消费特点发现,英国从2001年到2005年人均珠宝首饰消费额占个人可支配年收入的0.68%逐年增长到0.77%;其珠宝首饰需求-收入弹性均大于1(平均为2.262),珠宝首饰消费会随着消费者收入的增长而更快地增加。分析认为,中国具有竞争优势的出口珠宝首饰产品为项链、耳饰和珍珠戒指,玉雕产品的题材应以西方文化为主。预计英国2007年的珠宝首饰消费额为130亿美元,到2010年可达到160亿美元,为中国的珠宝首饰出口英国提供有益的参考。

The United Kingdom, which is one of the largest consumer of jewelry in the world, has increased its need or desire for jewelry in the recent years and now arises an overall deficit in jewelry trade. China which is a major jewelryproducing country could be able to pro- vide the products that the UK needs. The researches on the jewelry consumption characteristics of China and United Kingdom show that the ratio of jewelry expenditure/person income in UK has increased from 0.68% to 0.77% from 2001 to 2005. The demand-income elasticities （El） Of jewelry in UK are greater than 1 （average of 2. 262）, whose jewelry consumption will increase quickly as the incomes increase. The products that Chinese jewelry companies could export to UK include necklaces, ear ornaments and pearl rings. The subject of some jade sculptures should be changed for the western culture. The jewelry expenditure of UK exceeds 13 billion US dollars in 2007 and will be 16 billion US dollars in 2010, which is a good guide for the jewelry export of China.