色彩心理学在产品设计中的应用

Application of Color Psychology in Product Design

色彩作为产品设计的三大要素(形状,色彩,材质)之一,对成功设计一件产品是极为重要的。从色彩的心理效应、色彩偏好和流行色等元素出发,融合心理学知识进行深入的研究,从而运用到产品设计中去,达到形与色的统一,实现色彩在产品设计中的创新与突破,设计出令人耳目一新的产品。

As one of three most important factors （figure,color and material ） , color plays significant roles in a successful product. From the psychology effects of color, color preference and popular color, integrating the knowledge of psychology to color study and using in the product design to get the unification of shape and color, realize innovation and breakthrough of color,as a result to design a refreshing change product.