期刊文献+

大型商场效益滑坡的原因分析及战略调整 被引量:1

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作者 王良风 李翔
出处 《商业经济论坛》 1997年第8期13-15,共3页
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同被引文献14

  • 1李伍荣.论消费行为与市场营销[J].社会科学辑刊,1999(2):55-60. 被引量:2
  • 2Ahmed , Sadrudin A., d'Astous, Alain(1999),"Product - Country Images in Canada and in People's Republic of China", Journal of International Marketing, Vol. 11,No. 1.
  • 3Burton, Sco, Donald R Lictenstein, Richard G Netemeyer (1999), "Exposure to sales flyers and increased purchases in retail supermarkets", Journal of Advertising Research, New York, Sep/Oct, Vol.39 Issue 5,pp.7- 14.
  • 4d'Astous Alain (1990), "An Inquiry into the Compulsire Side of 'Normal' Consumers", Journal of Consumer Policy, Netherland, Issue 13, pp. 15 - 31.
  • 5Herbig, Paul, Willam Koehler, and Ken Day (1993),"Marketing to the Baby Bust Generation", Journal of Cosumer Marketing,Vol. 10, Issue l,pp.4-9.
  • 6Greenvale, Hawes, Jon M., James R. Lumpkin (1986), "Perceived Risk and the Selection of a Retail Patronage Mode", Academy of Marketing Science. Vol. 14, Issue 4, Winter, p. 37.
  • 7Faber, Ronald J. , Thomas C. O'G uinn (1989),"Classflying Compulsive Consumers: Advances in the Development of a Diagnostic Tool", in Advances in Consumer Research, Thomas Srull (ed.), Provo, Association for Consumer Research, Issue 16, pp.738 -744.
  • 8Faber, Ronald J.Thomas C.O'Guinn (1992), "A Clinical Screener for Compulsive Buying", Journal of Consumer Research,Dec., pp.459 - 469.
  • 9Johnson, Scott Lee Robert Sommer, Victor Martino (1985), "Consumer Behavior at Bulk Food Bins",Journal of Consumer Research, Gainesville, Vol. 12, Issue 1,Jun,p. 114.
  • 10Langrehr , Frederick W. , Richard K. Robinson (1979), "Shoppers' Reactions to Supermarket Price Scanning and Shopper Price Marking", The Journal of Consumer Affairs, Madison, Vol.13, Issue 2, Winter,p.370.

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