北京奥运会对中国体育媒体的影响

On the Influence to Chinese Sports Media from Beijing Olympic Games

运用文献资料法、专家访谈法,结合体育媒体的特点,全面分析北京奥运会的开展给我国体育媒体的发展带来了巨大影响,认为北京奥运会将会是中国媒体的一个分水岭,并提出了我国体育媒体今后发展的具体对策,从而使我国的体育媒体在奥运会的影响下有更大的突破。

Using the methods of documents and individual interview etc,combining with characteristic of sports media,it analyzes to develop the sports media of our country and points out the influence after success of Beijing Olympic,and thinks Beijing Olympic will be a watershed of Chinese sports media industry,and brings forward to insure some countermeasure and measure of development with sports media of our country.Accordingly,the Olympic media can most turn opportunities into realism？