我国工业电气节能产品现状与营销对策

Status Quo and Marketing Strategy of Industrial Electric Energy-saving Products in China

中国是世界上第二大能源消费国,占全世界能源消耗的10%。有效地利用能源是目前中国最重要的课题之一,这就为工业电气节能产品创造了广阔的市场。本文从工业电气节能产品的内涵和外延入手,分析了我国工业电气节能的现状与差距,阐述了我国工业电气节能产品的营销问题,提出了抓住机遇,合理利用政策环境资源、建立品牌,实施针对性的目标营销、开展合作营销,扩大工业电气节能产品的营销规模等对策和建议。

China is the 2nd largest energy consumer of the world with 10 % of the world＇s consumption. Energy efficiency is one of the most important topics in China now. This fact creates a huge market for industrial electric energy-saving products. Starting with the connotation and extension of industrial electric energy-saving products, this article analyzes the status quo and gap of industrial electric energy-saving in China, and expounds the marketing problems of industrial electric energy-saving products and provides the marketing strategy and suggestion： catch the opportunity, correctly use the resource of policy, establish brands, implement pertinence target marketing, develop cooperative marketing, enlarge the marketing scope of industrial electric energy-saving products, etc.