2Woodruff.Customer Value: the Next Source For Competitive Advantage[J].Journal of the Academy of Marketing Science, 1997,25(2): 139-153.
3Zeithaml,V.A. Consumer perceptions of price, quality and value: a means-ends model and synthesis of evidence[J].Journal of Marketing, 1988, (52): 2-22.
4Jame H.Drew, Ruth N, Bolton.A multistage model of consumers' assessments of service quality and value[J].Journal of Consumer Research, 1991,17(3)375-384.
5Parasuraman. A, Zeithaml, Valarie A,Berry Leonard L.SERVQUAL, a multiple-item scale for measuring consumer perceptions of service quality[J]. Journal of Retailing. 1988,64(1) : 12-40.
6Grewal, D., Monroe, K.B., Krishnan,R.The effects of price-comparison advertising on buyers' perceptions of acquisition value, transaction value, and behavioral intentions[J].Journal of Marketing,1998, (62) : 46-59.
