运动品牌服装卖场陈列色彩初探

Study on colour display in sportswear stores

优秀的卖场设计对服装品牌形象的确立能达到事半功倍的效果,而色彩则是卖场设计中的要素之一。通过对运动服装卖场陈列色彩的市场调研和问卷调查,分析了目标卖场陈列色彩与服装品牌的关系,目标消费群与销售终端的色彩之间的关系,从而揭示了运动服装卖场陈列色彩设计的规律,可为企业销售终端设计提供依据。

Excellent store designs can raise the effort to set the fashion brand images. And colour is an important factor of stores. The author makes market research and questionnaire survey of colour display in sportswear stores, discusses the relationships between colour display in the stores and fashion brands, target consumers and sales colour. The research reveals the rule of colour display sportswear stores, and provide the basis of colour for sales companies of colour design.