品牌文化与品牌名称的翻译

Brand culture and translation of brand names

从品牌文化这一概念出发,探讨品牌文化与品牌名称翻译的关系,并通过有价值的品牌名称的翻译案例分析,探索有利于品牌参与国际竞争的品牌名称翻译策略,并提出在品牌名称翻译中应考虑文化和心理因素。

Departing from the concept of brand culture, this paper discusses the relationship of brand culture and translation strategies of brand names. Besides, based on the analysis of translation cases of top valuable brand names, this paper further explores the translation strategies of brand names beneficial to brand competition in international markets, and proposes that cultural and psychological elements shall be integrated into the translation of brand names.