摘要
运用Spss软件对凤凰古城旅游形象要素进行定量分析,研究不同类型的旅游者对古城旅游形象的认知,为未来旅游发展策略进行调整和改进。
The tourism image elements of Fenghuang old town were quantitatively analyzed by using SPSS software.The cognitions of different types of tourists on the tourism image of the old town were studied.The developing strategies of the future tourism were adjusted and improved.
出处
《安徽农业科学》
CAS
北大核心
2008年第27期11895-11896,11901,共3页
Journal of Anhui Agricultural Sciences
关键词
旅游形象
定量分析
凤凰古城
Tourism image
Quantitative analysis
Fenghuang old town
