摘要
本文通过实例对军品市场的运行特点及其营销要素进行分析,期望对军品市场营销的理论研究有所启示,所提出的营销策略对旨在从事军品市场开发的企业和人员具有借鉴意义。
Basing on the analysis of the case of a military industrial enterprises, the paper studies the operating characteristics and elements of marketing of the military market. Its conclusion must give inspiration to the theoretical study of military marketing, and the marketing strategy it proposes can be used for reference for the enterprises and people that engage in the development of the military market.
