“厚报薄读”不如“薄报厚读”——对“厚报”热的冷思考

"The Generous Reward Reading Thinly" Was Inferior "the Thin Newspaper Reading Deeply"——to "the Generous Reward" the Hot Cold Ponder

当前,国内很多报纸的版面比较多,中国的报纸进入了"厚报时代"。但是,不少报纸的质量并没有随着报纸的增厚而不断提高,报纸的可读性也没有明显增强。本文认为"厚报薄读"不如"薄报厚读",其中"个性化品牌"是"薄报厚读"的关键。

Presently, the domestic very many newspaper page layout quite are many, China＇s newspaper entered ＂the generous reward time＂. But, many newspaper quality unceasingly has not enhanced along with the newspaper accumulation, the newspaper readability also does not have the obvious enhancement.This article thought ＂the generous reward reads thinly＂ was inferior ＂the thin newspaper reads thick＂, among ＂the personalized brand＂ is ＂the thin newspaper reads thick＂ a key.