7[1]Liu C, Arnett K P. Exploring the factors associated with web site success in the context of electronic commerce[J]. Information and Management, 2000,38(10):23-33.
8[2]Mahajan V,Venkatesh R. Marketing modeling for e-business[J]. International Journal of Research in Marketing, 2000,17(9):215-225.
9[4]Kiang M Y, Raghu T S, Shang K H. Marketing on the Internetwho can benefit from an online marketing approach[J]. Decision Support Systems, 2000,27(1):383-393.
10[6]Bourne M, Mills J, Wilcox M, et al. Designing, implementing and updating performance measurement systems[J]. International Journal of Operations and Production Management, 2000,20(7):754-771.
5Mayer R C, Davis J H, Schoorman F D. An integrative model of organizational trust [J]. The Academy of Management Review, 1995, 20(3) :709 -734.
6McKnight D H, Chervany N L. What trust means in E-commerce customer relationships: An interdisciplinary conceptual typology [ J ]. International Journal of Electronic Commerce, 2002, 6 (2) : 35 - 59.
7中国电子商务研究中心.2012年度中国网络零售市场数据监测报告[R].2013:7.
8Saaty T L.The Analytic Hierarchy Process[M].USA:McGrawHill,1980.
9Romaniuk S G,Hall L O.Decision Making on Creditworthiness,Usinga Fuzzy Connectionist Model[J].Fuzzy Sets and Systems.1992,48⑴:15-22.
10Chen M S,Wang S W.Fuzzy clustering analysis for optimizing fuzzymembership functions[J].Fuzzy Sets and Systems,1999(4):239-254.