浙商与粤商之关键成功因素的异同

On the Similarities and Differences of the Critical Success Factors of Zhejiang Businessmen and Guangdong Businessmen

浙商和粤商是我国经济发展中的两大商人群体。从关键成功因素的视角来看,二者在工作价值观、商机识别与把握、成长模式等方面存在相似之处;而在资源运作方式以及同行企业关系策略等方面存在较大差异。分析、比较二者的关键成功因素特征及其异同,对中小民营企业的发展有重要借鉴意义。

Zheshang and Yueshang （Guangdong Businessmen） are two large groups of businessman in China. From the perspective of critical success determinants, the two groups of businessman have similarities in the aspects of work value, business opportunity recognition and holding, growth pattern and etc. But they are quite different in the aspects of resource operation way and the strategies of inter-business relations within an industry. It is important for the further development of small-medium-sized enterprises （SMES）to analyze and compare the critical success determinants of the two groups and their similarities and differences.